Strategies for Increased Integration of Online and In-Branch Services of Banks in Canada

Jason Dong () and Michael Bliemel ()
Additional contact information
Jason Dong: Dalhousie University
Michael Bliemel: Dalhousie University

Journal of Internet Banking and Commerce, 2008, vol. 13, issue 3, 01-08

Abstract: Over the last decade there has been rapid growth of Online Banking. This research examines the benefits of Online Banking and how Canadian Banks accommodate various financial activates through different service channels, including Online, telephone, ABM and in-branch. A Framework is introduced for categorizing the most common activities by their need for physical interaction and assistance and to align activities with their ideal service channel. This research is concluded with the presentation of strategies for integrating these different customer channels.

Keywords: Online banking; Information and communication technology (ICT); Distribution channel strategy; Consumer banking preferences (search for similar items in EconPapers)
JEL-codes: G24 (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:joibac:0509

Access Statistics for this article

Journal of Internet Banking and Commerce is currently edited by Vijaya Lakshmi, Nahum Goldmann and Dale Pinto

More articles in Journal of Internet Banking and Commerce
Bibliographic data for series maintained by Dale Pinto ().