Online Banking Customers: Insights from Germany

Sven Christian Berger () and Sonja Gensler ()
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Sven Christian Berger: University of Frankfurt
Sonja Gensler: University of Frankfurt

Journal of Internet Banking and Commerce, 2007, vol. 12, issue 1, 01-06

Abstract: Online banking is wide spread among German banking customers. But what really characterizes those customers? Using data from a nation-wide survey of about 20.000 retail banking customers, the authors analyze the profile of online banking customers and their banking behavior.

Keywords: Electronic Banking; Online Banking; Retail Banking; Internet Usage (search for similar items in EconPapers)
JEL-codes: G24 (search for similar items in EconPapers)
Date: 2007
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