Information Technology and the Need for Clear Communication for Effective User's Approach

Adriane Setti (), Marisa Cesário (), Silvia Fernandes () and Júlio Mendes ()
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Adriane Setti: University of Algarve, Postal: Fundação de Estudos Sociais do Paraná - FESP, Unipública, Escola de Governo, Rua Dr. Faivre, 141 , 80060-140 , Curitiba, Brasil,, http://www.fesppr.br/portal/
Marisa Cesário: University of Algarve, Postal: Research Centre for Spatial and Organizational Dynamics, Faculty of Economics, University of Algarve, Campus de Gambelas, 8005-139 Faro, Portugal, http://www.cieo.pt/
Silvia Fernandes: University of Algarve, Postal: Research Centre for Spatial and Organizational Dynamics, Faculty of Economics, University of Algarve, Campus de Gambelas, 8005-139 Faro, Portugal, http://www.cieo.pt/
Júlio Mendes: University of Algarve, Postal: Research Centre for Spatial and Organizational Dynamics, Faculty of Economics, University of Algarve, Campus de Gambelas, 8005-139 Faro, Portugal, http://www.cieo.pt/

Journal of Tourism, Sustainability and Well-being, 2014, vol. 2, issue 3, 242-254

Abstract: The present study addresses the communication between professionals of information technology (IT) and its users in the corporate environment of Curitiba (Brazil). The main aim was to analyze communication problems and implications for management and marketing. Empirical research examined responses from a sample of IT professionals with some professional experience in the area and academic level, as well as responses from a sample of IT users (making use of technology in that corporate environment). The questionnaires were available online, and the SPSS software was used for data processing. Results allow us to infer that, in the sample studied, problems in communication between IT professionals and the services’ users do exist. Data obtained reflect a need for formal training by the professionals to serve customers, manage their careers and use technology on behalf of users in order to improve business management practice. Professionals must be clear with users, to create confidence. Also, it was evident that respondent users consider technology as a basic tool, and they expect professionals to share and explain their actions toward the machine or system. This research makes some implications obvious in relation to communication processes in the IT field for management and marketing.

Keywords: Information Technology; Communication; Interaction; Management; Marketing (search for similar items in EconPapers)
JEL-codes: M15 (search for similar items in EconPapers)
Date: 2014
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