Travelling to Tourism Destinations through the lens of Sustainability: An extended TPB Model to predict behavioural intention of Gen Z Consumers

Sujood Gf (), Samiha Siddiqui (), Naseem Bano () and Sheeba Hamid ()
Additional contact information
Sujood Gf: Jamia Millia Islamia, Postal: Department of Tourism and Hospitality Management, Jamia Millia Islamia, New Delhi, India, http://www.jmi.ac.in/
Samiha Siddiqui: Aligarh Muslim University, Postal: Department of Commerce, Aligarh Muslim University, Aligarh, India, http://www.amu.ac.in/
Naseem Bano: Aligarh Muslim University, Postal: Department of Commerce, Aligarh Muslim University, Aligarh, India, http://www.amu.ac.in/
Sheeba Hamid: Aligarh Muslim University, Postal: Department of Commerce, Aligarh Muslim University, Aligarh, India, http://www.amu.ac.in/

Journal of Tourism, Sustainability and Well-being, 2022, vol. 10, issue 3, 172-189

Abstract: The aim of this study is to predict Gen Z Consumers’ behavioural intention towards travelling to tourism destinations in the context of sustainability by developing an integrated structural model that incorporates the Theory of Planned Behaviour model with the additional constructs i.e. climate change awareness and desire for digital disconnection. The data was collected using the online questionnaire developed with Google forms and examined using SEM with AMOS and SPSS software. The hypotheses were statistically tested and the results revealed that integrating the theory of planned behaviour with climate change awareness and desire for digital disconnection leads to a strong model for examining behavioural intentions towards visiting tourism destinations. The findings may be used by government agencies, tourist management departments, and tourism businesses to establish suitable tourism development policies in tourism destinations. To the best of the authors’ knowledge, this study is one the first in tourism research to integrate the theory of planned behaviour with climate change awareness and desire for digital disconnection to investigate Gen Z Consumers’ behavioural intention towards travelling to tourism destinations.

Keywords: Gen Z Consumers; Theory of Planned Behaviour; Climate Change Awareness; Desire for Digital Disconnection; Tourism Destinations (search for similar items in EconPapers)
JEL-codes: L83 Q01 Q56 Z32 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://www.cieo.pt/journal/J_3_2022/article2.pdf Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:jspord:1055

Access Statistics for this article

Journal of Tourism, Sustainability and Well-being is currently edited by Patrícia Pinto

More articles in Journal of Tourism, Sustainability and Well-being from Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve University of Algarve, Faculty of Economics, Campus de Gambelas, 8005-139 Faro, Portugal, Coordinator of the Centre: Prof. Patrícia Pinto, E-mail: pvalle@ualg.pt. Contact information at EDIRC.
Bibliographic data for series maintained by Silvia Fernandes ().