Dezvoltarea unui sistem de referinţă pentru obiectivizarea evaluării imaginii companiilor de alimentare cu apă în mass-media

Alina Ciomoş ()
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Alina Ciomoş: Asociatia Romana a Apei, http://www.ara.ro

Romaqua, 2013, vol. 85, issue 1, 24-28

Abstract: A lot has been written with regard to the importance of a company’s image in massmedia. The affirmations that the company’s image, as created by the media, has an influence on the public opinion or that a bad image can cause problems for the company make nobody skeptical anymore. That is why, the Communication and PR Departments of the water suppliers permanently monitor mass‐media for identifying the articles that can influence the water company’s image. On the basis of the data collected by the Romanian Water Association, through a four years monitoring and indexing of the articles with regard to the water and sewerage suppliers in Romania found in the mass‐media, we proposed a benchmarks system to be used, by water suppliers, as tool for a more objective evaluation of the company’s image in the mass‐media.

Keywords: water supply; mass‐media; company’s image; analysis; benchmarks (search for similar items in EconPapers)
Date: 2013
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