PARTICULARITIES OF THE LOGISTIC OPERATIONS IN THE PHARMACEUTICAL DOMAIN

Luminiţa Şerbulescu and Ana Butnaru
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Luminiţa Şerbulescu: Faculty of Marketing and International Affairs Spiru Haret University
Ana Butnaru: Faculty of Marketing and International Affairs Spiru Haret University

Annals of Spiru Haret University, Economic Series, 2010, vol. 1, issue 4, 61-68

Abstract: The management of logistic operations has a very important role in the case of pharmaceutical products. The purpose of this article is to analyze the particularity of the logistic operations management in the pharmaceutical domain. This is seen in the fact that there is the obligatory of using the exclusive distribution system, because the carriers do not have selling right to the final users. In the pharmaceutical domain, the logistic channels may be represented by a system of vertical marketing, made from producers, en-gross sellers and en-detail sellers that action in the frame of an unified system in which a member of the channel may detain property right over the other members the vertical marketing system may be corporative or contractual. In Romania the medicine producers adopted both marketing systems. Organizing and distributing medicine from the specialized unities (pharmaceutical deposit, close circuit pharmacy or community pharmacy) are settled through laws that are specific to the pharmaceutical domain. In these conditions the mission of the company is to give medicine with a balance between price – quality – asureness – efficacy, for giving accessibility to different treatments. The role of the state is significant, reason for an interdisciplinary approaching that may drive to ideas, opinions that may be applied.

Keywords: logistic operation; exclusive distribution; conventional logistic channel; vertical corporative marketing system; vertical contractual marketing system (search for similar items in EconPapers)
JEL-codes: D31 D39 (search for similar items in EconPapers)
Date: 2010
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