AN EXPLORATORY RESEARCH REGARDING ROMANIAN MARKET FOR HALAL FOOD

Saracin Valentin-Cosmin (), Vasile Adrian () and Harrati Ahmed ()
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Saracin Valentin-Cosmin: Bucharest University of Economic Studies
Vasile Adrian: Bucharest University of Economic Studies
Harrati Ahmed: Mohammed V University (Rabat, Morocco)

Annals of Spiru Haret University, Economic Series, 2014, vol. 5, issue 2, 35-46

Abstract: The changes in the social structure, the economic crisis, the ageing of the population had an important role in the development of Romania. As a result, Romania must identify other segments and industries in order to rejuvenate the economy of the country. This study focuses on a market niche represented by Halal food products, which are underdeveloped in Romania at this moment. It may represent a potential catalyst for the development of other latent sectors and may consolidate the bilateral relations with the Muslim countries, in conformity with the globalization and the internalization of the global market. The research method used in this study is the thorough analysis of numerous scientific articles and a literature review. It focuses both on the past and the current state of Halal food products and how the development of this market niche can lead to the expansion of other sectors, such as tourism and education.

Keywords: halal; Muslim; certification; logo; education; economy (search for similar items in EconPapers)
JEL-codes: I25 M31 P40 Z12 (search for similar items in EconPapers)
Date: 2014
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