The effect of brand trust, brand satisfaction and customer value on consumers' brand loyalty: in the context of Azerbaijan and foreign brands

Kamilov Hikmat ()
Additional contact information
Kamilov Hikmat: WSB Akademia, Postal: Master in Management, WSB Akademia, Zygmunta Cieplaka 1c, 41-300 Dạbrowa Górnicza, Poland, Tel.: +48322622805

Annals of Spiru Haret University, Economic Series, 2021, vol. 21, issue 3, 71-87

Abstract: Businesses that determine the areas that customers are not satisfied with or that want to make their satisfied customers more satisfied are making a great effort for this. It is not possible for businesses to establish good relations with customers they cannot satisfy and to gain their loyalty. Accordingly, learning what customers want and fulfilling these requests in the best way has become an issue that businesses need to focus on. The aim of the research is to examine the effect of customer satisfaction on marketing in the service sector. In this direction, it was aimed to determine the dimensions of customer satisfaction and to examine the relationships between these dimensions. At the same time, it has been analyzed in detail how the dimensions of customer satisfaction differ according to the characteristics of the customers, which customer characteristics and to what extent the customer satisfaction dimensions are affected.

Keywords: brand loyalty; brand trust; customer value; brand satisfaction; brand preference (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://anale.spiruharet.ro/index.php/economics/article/view/1087/pdf Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:sphecs:0404

Access Statistics for this article

Annals of Spiru Haret University, Economic Series is currently edited by Elena Gurgu and Constantin Mecu

More articles in Annals of Spiru Haret University, Economic Series from Universitatea Spiru Haret no. 13 Street Ion Ghica, Quarter 3, Bucharest, Cod postal: 030045, tel: (004021) 455.1000; 314.00.75; 314.00.76, fax: (004021) 314.39.08, e-mail: info@spiruharet.ro. Contact information at EDIRC.
Bibliographic data for series maintained by Aurelian A BONDREA () and Constantin Mecu ( this e-mail address is bad, please contact ).