ONLINE ADVERTISING – FROM INFLUENCE TO INDIFFERENCE

Petru Mihai Craiovan () and Iuliana Pavel
Additional contact information
Petru Mihai Craiovan: Universitatea Titu Maiorescu
Iuliana Pavel: Universitatea Titu Maiorescu

No 2011/307, Papers from Osterreichish-Rumanischer Akademischer Verein

Abstract: The reality revealed by respondents, through their declarations, emphasize the internet importance and need which might be considered the most used platform by the respondents, in which the technology development is continuously present. Realizing a splitting between the respondents, students, and dividing them in two big categories, students with literature profile and students with mathematics profile, it has been revealed plenty similarities and differences after the survey was analyzed. Therefore a matching point between these two categories is represented by using the internet as a communicational channel, through the “Y! Messenger”, which can be considered essential in internet environment. Most of the students are hesitating when it come to writing the requested credentials of the credit card (in case of a purchase). Many respondents from this category prefer to inform about new products brought on the market and few are those who are willing to use the online payment when it comes to acquisitions. All students who affirmed that they are purchasing products through the internet said that they preferred the cash on delivery payment and not the online payment, motivating that the first one is safety, honest and with lower risk that the second one. In what regards the goods purchasing by the two divisions, the students profile is not influence at all the payment method.

Keywords: psichology (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Pages: 10 pages
Date: 2011-06-17
References: Add references at CitEc
Citations:

Downloads: (external link)
http://mihaicovaci.intercer.org/site/37/images/2010_UTM_pdf.pdf Full text (application/pdf)
Our link check indicates that this URL is bad, the error code is: 500 Can't connect to mihaicovaci.intercer.org:80 (No such host is known. )

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ris:sphedp:2011_307

Access Statistics for this paper

More papers in Papers from Osterreichish-Rumanischer Akademischer Verein Kuhn Platz 6 Wien. Contact information at EDIRC.
Bibliographic data for series maintained by Brindusa Covaci ().