NEUROMARKETINGUL SI COMPORTAMENTUL SUBIECTILOR UMANI ÎN RAPORT CU BRANDING-UL, ADVERTISING-UL SI CATEGOREMELE DE SATISFACTORI

Constantin Teodorescu (), Viorel Iulian Tanase and Mihai Petru Craiovan
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Constantin Teodorescu: Universitatea Titu Maiorescu
Viorel Iulian Tanase: Universitatea Titu Maiorescu
Mihai Petru Craiovan: Universitatea Titu Maiorescu

No 2011/332, Papers from Osterreichish-Rumanischer Akademischer Verein

Abstract: In a few years ago, neuroscientists and marketing met were pleasant and had with a child: neuromarketing. Which now grows in one year in three others. The Marketing departments can predict exactly what happens in the minds of consumers and how they react to market stimuli, the offers, prices and to advertising, the more many money out of the pockets of customers, and companies. Until now, marketing solutions were limited to indirect methods to read our thoughts and feelings. They see how and how buying in increasing or decreasing depending on prices. Polls were invented. But they are not always accurate. First because people do not always say what I think or do. So are traditional research more intuitive and lacking perspective. Then they invented loyalty cards. But even here You Can not obtain a complete and relevant, because not all consumers agree to enter a database in exchange for small discounts. All until neuromarketerii began to use magnetic rezonanŃele to see how the neurons respond to different products and types of promotion. Researchers looked at how neural circuits are activated or deactivated in During the purchase of a product, that when it is ignored. Forbes Magazine wrote enthusiastically about these findings, arguing that it is a stone foundation "in examining the brain and its reactions occurs when the decision to acquire a product. "

Keywords: psychology (search for similar items in EconPapers)
JEL-codes: A11 (search for similar items in EconPapers)
Pages: 10 pages
Date: 2011-06-17
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