MARKETING AND MANAGEMENT IMPLEMENTATION ON MEGATRENDS IN MODERN TOURISM

Ognjen Bakic, Eva Hrabrovski-Tomic, Bela Muhi and Jelena Kovacevic
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Ognjen Bakic: Faculty of Business, Sr. Kamenica, Educons University, Serbia
Eva Hrabrovski-Tomic: Faculty of Business, Sr. Kamenica, Educons University, Serbia
Bela Muhi: Faculty of Business, Sr. Kamenica, Educons University, Serbia
Jelena Kovacevic: Faculty of Business, Sr. Kamenica, Educons University, Serbia

UTMS Journal of Economics, 2010, vol. 1, issue 2, 17-25

Abstract: During recent five decades, remarkable growth of tourist traffic and tourist spending was recorded in the international scale so, eventually the tourist market recorded great changes. The appearance of the mega trends in the tourist market is a direct consequence of rapid expansion of the entire tourism industry and the development of global tourism supply and demand has contributed to the improvement of many tourism products customized only for needs of modern consumers. These mega trends are primarily related to: timesharing, incentive travel, and frequent user programs. As the phenomena that largely determined development of global tourism, mentioned trends are presented in this paper, mostly from the aspect of marketing and management in tourism but with special emphasis on the elements of their marketing mix (product, price, promotion and distribution).

Keywords: mega trends in tourism; tourism market; marketing in tourism; management in tourism (search for similar items in EconPapers)
JEL-codes: L83 M31 (search for similar items in EconPapers)
Date: 2010
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