 EXPLORING THE RELATIONSHIP BETWEEN DIGITAL SKILLS, ONLINE BUYING, AND ENCOUNTERED PROBLEMS ACROSS EUROPENina Angelovska Stankov
UTMS Journal of Economics, 2023, vol. 14, issue 2, 188-198 Abstract: In the evolving landscape of e-commerce, digital skills serve as a fundamental determinant of effective engagement, influencing the overall online purchasing experience and the ability to address encountered problems. This research, based on Eurostat data for 2021 across 36 European countries, employs quantitative methods, including correlations and regression, to explore the relationship between the level of digital skills, internet purchasing behavior, and the reporting of problems. The study reveals a positive correlation, indicating that a higher level of digital skills is associated with increased internet purchasing. Additionally, individuals with lower digital skills are more likely to refrain from reporting problems during online transactions. These findings offer valuable insights for practitioners and policymakers, highlighting the pivotal role of digital skills in fostering positive online interactions and shaping strategies for a seamless e-commerce experience. Keywords: E-commerce; Problems encountered when buying online; Eurostat; Regression Analysis (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ris:utmsje:0357 Access Statistics for this article UTMS Journal of Economics is currently edited by Prof. Ace Milenkovski, PhD More articles in UTMS Journal of Economics from University of Tourism and Management, Skopje, Macedonia Contact information at EDIRC. |
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