Die Entwicklung von Digital Leaders in der deutschen Automobilindustrie

Alexander Kitsukis and Sonja Keppler
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Alexander Kitsukis: Cyprus International University
Sonja Keppler: Allensbach University

Zeitschrift für interdisziplinäre ökonomische Forschung, 2019, issue 1, 64-71

Abstract: Digitization has arrived in the German automotive industry. The impact is not only visible in production and in the value chain, but also in leading and managing employees. Digitization will change the leadership culture, since employees require more freedom of action, flexibility, self-fulfillment, a bottom up culture and a better work-life balance. However, managers are not always trained to cope with these new challenges, and companies are not aware of the fact that training should be offered. In this article, the influence of digitization on the development of so-called digital leaders is inves­tigated. In order to get a picture of the current status in the automotive industry, expert interviews with representatives of leading original equipment manufacturers (OEMs) were conducted, e.g. with the heads of human resources development. The results show that most companies are aware of digitization, but do not treat this topic with first priority. In particular the development of digital leaders is currently neglected and training measures are only offered during the employees' free time - if at all.

Keywords: Leadership; Digital Leader; Industrie 4.0; Führung 4.0; Arbeitswelt 4.0; Personalentwicklung (search for similar items in EconPapers)
JEL-codes: J11 M12 M50 M53 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:ris:zfioef:0126

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