Mobile Learning Approach in Higher Education Institutes (HEIS): Insights beyond the Acceptance Model of Technology

Abdelbaset Queiri and Araby Madbouly

Information Management and Business Review, 2018, vol. 10, issue 3, 47-51

Abstract: The purpose of the study is to develop a framework beyond the technology acceptance model (TAM) whereby the study aims to understand the slow adoption of M-learning approach in HEIs. For this purpose, this study carries out an extensive review of the literature in order to design a conceptual framework to investigate how to enhance the utilization of this technology among lecturers and learners/students. The investigation was carried out using a deductive approach to examine the proposed hypothesizes. The findings from this study suggest a wide range of factors such as cultural dimension (i.e. uncertainty avoidance), psychological factors (i.e. perceived risk, self-efficacy) technical skills (i.e. digital literacy). These factors are regarded to be relevant towards enhancing the utilization of M-learning in HEIs. This study has the originality of ideas by providing insights into M-learning utilization beyond the conventional TAM. These identified factors require to be substantiated in this context.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:10:y:2018:i:3:p:47-51

DOI: 10.22610/imbr.v10i3.2463

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