Determinants of Using Reusable Eco-Friendly Shopping Bags among Gen-Y

Mohd Fikri Ishak, Nur Nadiah Mahbob and Muhammad Asyraf Hasim

Information Management and Business Review, 2023, vol. 15, issue 3, 115-123

Abstract: Reusable eco-friendly shopping bag usage among consumers in Malaysia as well as in the world is on the rise considering the requirement for environmental sustainability. Therefore, this study explores the Gen-Y intention towards reusable eco-friendly shopping bags and finds the reasons for them to buy and use them. Data was collected from 385 Malaysian Gen-Y in Kuala Lumpur via structured questionnaires. Applying the Theory of Planned Behavior, this study's results demonstrated that many respondents were not aware of the reusable eco-friendly shopping bags. The findings also highlight that the shopping bag price and design influence the intention to use reusable eco-friendly shopping bags. The results of this study will be useful not only for policymakers, NGOs, and business owners but also for marketers to find ways to improve their marketing policies and create awareness among consumers.

Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ojs.amhinternational.com/index.php/imbr/article/view/3520/2261 (application/pdf)
https://ojs.amhinternational.com/index.php/imbr/article/view/3520 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:15:y:2023:i:3:p:115-123

DOI: 10.22610/imbr.v15i3(I).3520

Access Statistics for this article

More articles in Information Management and Business Review from AMH International
Bibliographic data for series maintained by Muhammad Tayyab ().