A Study of the Factors that Influenced Smartphone Purchases among UiTM Students in Malaysia

Maliza Delima Kamarul Zaman, Muna Wadhiha Mohd Fauzi, Nurin Irdina Ab Rashid, Putri Qistina Nazree, Raja Nurizzah Haslin Raja Mohd Hair, Sayyidah Nafisah Ahmad, Sharifah Nur Irdina Syed Kamil and Wan Nur Syarina Meor Zainuazmi

Information Management and Business Review, 2024, vol. 16, issue 2, 68-81

Abstract: The global surge in smartphone adoption experienced remarkable expansion, establishing itself as a fundamental component of contemporary living. With ongoing technological progress, smartphones have transformed from simple communication tools into versatile devices with a multitude of features. The decision-making process for smartphone acquisitions was complicated and influenced by a diverse range of factors that differed among individuals, demographics, and cultural settings. This research explored the diverse elements influencing consumers' smartphone purchase decisions, affected by numerous factors ranging from individual preferences and needs to more significant societal trends. Through unraveling these factors, the study aimed to offer valuable insights into the dynamics of the smartphone market, facilitating businesses in adapting to and addressing the evolving demands of consumers. The factors under study were country of origin, product features, brand image, product price, and social influences. Pearson correlation and regression analyses were conducted and the result showed that Product Features and Country of Origin were significant predictors.

Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ojs.amhinternational.com/index.php/imbr/article/view/3770/2467 (application/pdf)
https://ojs.amhinternational.com/index.php/imbr/article/view/3770 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:16:y:2024:i:2:p:68-81

DOI: 10.22610/imbr.v16i2(I)S.3770

Access Statistics for this article

More articles in Information Management and Business Review from AMH International
Bibliographic data for series maintained by Muhammad Tayyab ().