Examining the Effects of E-Satisfaction, E-Trust and Perceived Value on Repurchase Intention among Young Adults

Nur Shahrulliza Muhammad, Aida Azlina Mansor, Iman Haiqal Rohisham, Irfan Hadeef Taufik Afendy, Muhamad Zahir Ismadi, Alia Amrina Mohd Azli, Aina Nadhirah Zakaria and Nurul Ain Azmi

Information Management and Business Review, 2024, vol. 16, issue 3, 154-163

Abstract: This study adapted some of the dimensions in the ES-QUAL model that contribute to e-satisfaction, with additional factors of e-trust and perceived value about repurchase intention among young adults in an online shopping setting. The research methodology involved a sample size of 103 full-time students of Bachelor of Business Administration (BBA) Retail Management (Hons.) in UiTM Puncak Alam aged between 18 to 26 years old, utilizing a structured adapted questionnaire to capture demographic profiles and components of e-satisfaction, e-trust and perceived value about repurchase intention. The descriptive statistics show a substantial increase, with the highest mean obtained by e-satisfaction, followed by perceived value and e-trust. In addition, the finding implies that there is a high degree of repurchase intention among these students.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:16:y:2024:i:3:p:154-163

DOI: 10.22610/imbr.v16i3S(I)a.4207

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