Examining Scale Internal Consistency: An Empirical Exploration of Social Media's Impact on SMEs Performance
Zaim Aizat Afdhal Bashri and
Muhammad Faizal Samat
Information Management and Business Review, 2024, vol. 16, issue 3, 644-652
Abstract:
Small and Medium Enterprises (SMEs) in Malaysia play a vital role in economic development by creating job opportunities and lowering unemployment rates. Numerous studies have been undertaken to improve business performance, with an emphasis on areas such as finance, SME characteristics, and knowledge management. However, in today's technological context, the importance of social media in business, particularly for Malaysian SMEs, should not be underestimated. As a result, the major goal of this study is to assess the internal consistency of the acquired data, facilitating subsequent systematic analysis. In this study, Cronbach's Alpha is used to validate the customized questionnaire. Data were collected from 141 respondents to investigate the effects of compatibility, cost-effectiveness, interaction, and trust on social media usage, as well as its implications for organizational performance. The questionnaire had 36 items and used a 5-point Likert scale to assess internal consistency. Preliminary reliability analysis revealed strong relationships for all variables, demonstrating the instrument's reliability in improving research quality. Furthermore, the study discovered that social media usage had a significant positive influence on SMEs' non-financial performance, notably in terms of cost saving or cost reduction in marketing, enhanced customer service, better customer interactions, and more convenient access to information. Furthermore, compatibility, trust, cost-effectiveness, and interactivity were identified as the main factors influencing social media adoption among SMEs.
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:
Downloads: (external link)
https://ojs.amhinternational.com/index.php/imbr/article/view/4017/2587 (application/pdf)
https://ojs.amhinternational.com/index.php/imbr/article/view/4017 (text/html)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:16:y:2024:i:3:p:644-652
DOI: 10.22610/imbr.v16i3(I).4017
Access Statistics for this article
More articles in Information Management and Business Review from AMH International
Bibliographic data for series maintained by Muhammad Tayyab ().