Novel Techniques Tool in Cutting and Peeling Coconut: SWOT Analysis

Siti Noorsuriani binti Maon, Noor’ain Mohamad Yunus, Emi Normalina Omar, Sharmila Mohd Salleh and Mohamad Latife Shamsudin

Information Management and Business Review, 2024, vol. 16, issue 3, 763-775

Abstract: Innovation is essential for small and medium-sized agricultural enterprises (SMEs) in Malaysia, as it improves productivity and competitiveness in the agricultural industry. It is essential to incorporate cutting-edge techniques and tools for processing coconuts, given the agriculture sector's objective of increasing productivity and sustainability. Since Malaysia aims to upgrade its agricultural methods, these advancements are relevant in Malaysia. The present study provides a thorough SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of CoCoCut's cutting and peeling procedures and tools for coconuts. The analysis is based on a single-case study. Furthermore, it evaluates inherent advantages and disadvantages of these innovative approaches, together with potential advantages and risks in the market. This study offers a thorough analysis of the innovative tool, i.e., CoCoCut's areas of expertise, which can help in identifying numerous possibilities for expanding its business. Moreover, it offers a comprehensive comprehension of CoCoCut's vulnerabilities and discerns prospective hazards that pertinent stakeholders may encounter in future. Having this comprehension is crucial for effectively navigating the intricacies of the market and taking advantage of advancements. To conclude, this study emphasizes need for adopting creative methods in coconut processing and advancing a more competitive and sustainable coconut sector. The invention and utilization of this groundbreaking instrument have several substantial economic ramifications. This cutting-edge gadget enhances the efficiency of coconut peeling, resulting in boost in output. It is advisable to utilize this instrument to enhance distribution network by forming strategic alliances with industry and trade firms, thereby expanding its reach in the worldwide market.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:rnd:arimbr:v:16:y:2024:i:3:p:763-775

DOI: 10.22610/imbr.v16i3(I)S.4106

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