Adoption of AI chat bot like Chat GPT in higher education in India: a sem analysis approach

Sumitra Roy (), Vishnu Gupta () and Samrat Ray ()
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Sumitra Roy: ISMS Group of Institutions
Vishnu Gupta: Mahatma Gandhi Kashi Vidyapith
Samrat Ray: International Institute of Management Studies (IIMS)

Economic environment, 2023, issue 4, 130-149

Abstract: Applications of artificial intelligence have grown to be one of the most important and well-known targets for nations in the modern era, particularly in the education sector. This is because these technologies have the potential to boost productivity and help the sector develop quickly by presenting scientific information to students in an appealing manner. To explore the link between latent variables, structural equation modeling is done using the partial least square technique structural equation model (PLS-SEM) with the help of Smart PLS. The intent of this investigation is to offer empirical support and explain the variables that may influence the adoption of artificial intelligence in higher education. The finding suggests that the hedonic, gamification, and motivational factors, as well as the convenience and efficiency factors, all have a significant impact on the adoption of artificial intelligence in India, like Chat GPT.

Keywords: Artificial Intelligence; Higher Education; Chat GPT; SEM model; Chat bot (search for similar items in EconPapers)
Date: 2023
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