Features of marketing in the market of radio-electronic products

Особенности маркетинга на рынке радиоэлектронной продукции

Pirozhok, Aleksandr (Пирожок, Александр) ()
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Pirozhok, Aleksandr (Пирожок, Александр): Federal State Unitary Enterprise Production Association «Oktyabr»

Voprosy upravleniya / Management Issues, 2019, 224-230

Abstract: Purpose. The formulation of theoretical positions characterizing the features of marketing in the market of radio-electronic products. Methods. The work is based on the study of theoretical approaches, conceptual ideas, and doctrinal provisions in the field of marketing, promotion of high-tech products of domestic and foreign researchers. The study used general scientific methods of cognition, including analysis and synthesis. In addition, the methods of statistical analysis, methods of generalization of expert generalization were used. Results. The study explains the relevance of the development of theoretical and practical positions of conducting marketing activities in the market of electronic industry. It clarifies the content of tasks, functions and marketing elements that need to be taken into account when disclosing the features of marketing activities in the market of radio-electronic products. The theoretical positions characterizing the features of marketing in the market of electronic products are substantiated. It is proved that the organization of marketing activities of the enterprise of electronic products should focus mainly on the needs of the target audience. Scientific novelty lies in the development of the author's approach to understanding the features of marketing activities in the market of electronic products in the conditions of this market in Russia.

Keywords: marketing; radio-electronic industry; radio-electronic complex; market; features; radioelectronic products (search for similar items in EconPapers)
Date: 2019
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