THE POTENTIAL OF RUSSIAN TOURISM IN THE POST-CRISIS PERIOD

ПОТЕНЦИАЛ РОССИЙСКОГО ТУРИЗМА В ПОСТКРИЗИСНЫЙ ПЕРИОД

Pavel E. Budaev (Будаев П.Е.)
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Pavel E. Budaev (Будаев П.Е.): Southern Federal University

State and Municipal Management Scholar Notes, 2021, vol. 3, 101-105

Abstract: The article considers the prospects and obstacles to tourism development in domestic tourist destinations. The main types of tourism that have high potential for promotion in the market are identified: cultural, pilgrimage, beach, recreational and business tourism. The tendencies of development and promotion of each of the above-mentioned types of tourism are considered. Recommendations on the promotion of tourist destinations are given. It is concluded that the most rational step would be to build a promotion campaign around the positioning of the destination as the center of one type of tourism, without trying to develop all directions simultaneously.

Keywords: tourism; international tourism; domestic tourism; tourist destinations; tourism promotion (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:rnp:smmscn:s21315

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