MASS-MEDIA AS AN INSTRUMENT OF INFLUENCE ON THE FORMATION OF A FAVORABLE IMAGE OF THE STATE IN THE MASS CONSCIOUSNESS

СМИ КАК ИНСТРУМЕНТ ВЛИЯНИЯ НА ФОРМИРОВАНИЕ В МАССОВОМ СОЗНАНИИ БЛАГОПРИЯТНОГО ИМИДЖА ГОСУДАРСТВА

Svetlana I. Kuzina (Кузина С.И.) and Alina S. Semerenko (Семеренко А.С.)
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Svetlana I. Kuzina (Кузина С.И.): South-Russia Institute of Management – branch of Russian Presidential Academy of National Economy and Public Administration; Don State Technical University
Alina S. Semerenko (Семеренко А.С.): South-Russia Institute of Management – branch of Russian Presidential Academy of National Economy and Public Administration

State and Municipal Management Scholar Notes, 2022, vol. 3, 210-214

Abstract: The article is devoted to the actual problem of forming a positive image of the state through the use of the media. Foreign policy processes demonstrate the importance of a high-quality collective image of the state as a tool for protecting and promoting one's own interests for the country. The mechanism of influence on the mass consciousness by means of a "symbolic concept" is described, which makes it possible to cover the subjective component of the image of the state, which is inaccessible to the PR-maker.

Keywords: political image; imagelogy; PR-maker; public opinion; mass consciousness; semiotics; symbolic capital of culture; mass media; «soft power» (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:rnp:smmscn:s22328

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