RESEARCH ON MANAGEMENT OF THE E-COMMERCE DEVELOPMENT IN RURAL AREAS OF CHINA: PROBLEMS AND SOLUTIONS

ИССЛЕДОВАНИЕ УПРАВЛЕНИЯ РАЗВИТИЕМ ЭЛЕКТРОННОЙ КОММЕРЦИИ В СЕЛЬСКИХ РАЙОНАХ КИТАЯ: ПРОБЛЕМЫ И РЕШЕНИЯ

Zhang Chong (Чжан Чун)
Additional contact information
Zhang Chong (Чжан Чун): Southern Federal University

State and Municipal Management Scholar Notes, 2023, vol. 2, 288-294

Abstract: This paper is the second part of the survey. In recent years, e-commerce in rural areas of China has been developing rapidly, which has an impact on regional development. The article explores and analyzes the issues of e-commerce management in rural areas of China. It has previously been identified that this area has problems such as backward infrastructure, an imperfect system of agricultural supply chains, and unbalanced regional development of e-commerce and conditions for its conduct. The article proposes solutions aimed at improving the management of e-commerce development in rural China. The author recommends: a) setting a management priority for reducing the rural e-commerce gap in various regions of China; b) develop a model of rural e-commerce and implement a general optimization scheme for the development of rural e-commerce in the country; c) organize the process of transferring experience and professional knowledge from regions with high development of e-commerce to regions with its weak use. The key management solutions for the development of rural e-commerce in China are: strengthening infrastructure; optimization of the agricultural supply chain system; improving standardization and branding of rural e-commerce goods; balancing regional differences in rural e-commerce development.

Keywords: rural e-commerce management; rural revitalization; supply chain system; regional differences in rural e-commerce; rural e-commerce gap; standardization and branding; model of rural e-commerce (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
ftp://w82.ranepa.ru/rnp/smmscn/s23236.pdf

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rnp:smmscn:s23236

Access Statistics for this article

State and Municipal Management Scholar Notes is currently edited by Tatiana Ignatova

More articles in State and Municipal Management Scholar Notes from Russian Presidential Academy of National Economy and Public Administration Contact information at EDIRC.
Bibliographic data for series maintained by RANEPA maintainer ().