SYSTEM ANALYSIS OF MARKETING PARADIGMS

Yuliya Syaglova

Working Papers from Russian Presidential Academy of National Economy and Public Administration

Abstract: The paper attempts to analyze the genesis of the main paradigms of marketing. Given the author's understanding and pointed out the advantages and disadvantages of each of them, and formulated trends in the further development of the concept of marketing.

Keywords: marketing; marketing paradigm; genesis; relationship marketing; marketing 4P; 4C; 4R (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Pages: 5 pages
Date: 2015
New Economics Papers: this item is included in nep-mkt
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