BLUETOOTH LOW ENERGY (BLE) FOR TRACKING AND DATA ANALYTICS TOWARDS MICE HYBRID VISITORS IN THE NEW NORMAL COVID-19 ERA

Maulahikmah Galinium (), Gregorius Ferdinand, Daniel Amazia Dyondra, Raka Zuhdi, James Purnama and I Eng Kho
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Maulahikmah Galinium: Swiss German University, Tangerang, Indonesia
Gregorius Ferdinand: Swiss German University, Tangerang, Indonesia
Daniel Amazia Dyondra: Swiss German University, Tangerang, Indonesia
Raka Zuhdi: Swiss German University, Tangerang, Indonesia
James Purnama: Swiss German University, Tangerang, Indonesia
I Eng Kho: Swiss German University, Tangerang, Indonesia

Business Excellence and Management, 2021, vol. 11, issue 5, 221-236

Abstract: MICE (Meeting, Incentive, Conference, Exhibition) has shown a significant promise in its industry growth by virtue of its usage in some Indonesia’s big events, such as the 2018 G20 Summit held in Bali. MICE is important for seeing the visitors at a different angle, such as having an insight on the most visited booth of the event, how long the visitors spend time in one booth, and so on. The need of an application on this research for tracking visitors will be high especially during this Covid-19 pandemic. Therefore, to support the Indonesia economy recovery for years to come, especially on the MICE, a visitor tracking application is developed and tested. The purpose of this research is to develop algorithm for measuring the distance between visitors and the visitor density of a certain area in real time. This algorithm is implemented in the MICE event’s visitor mobile tracking application which uses Internet of Things (IoT) and Big Data Analytics as their foundation to embrace the new normal. The six BLE Beacons were tested by a testing app developed using a Javascript framework called React Native. The app is used to capture the packet broadcasted by the Beacons. The app uses a third-party library developed by Kontakt.io. In conclusion, among 6 beacons have been tested, Digoo Bytereal iBeacon BLE 4.0 and DS Beacon V1.0 are the most versatile and will be used in the next experiments.

Keywords: Hybrid MICE industry; Bluetooth Beacon; visitor tracking; big data analytics (search for similar items in EconPapers)
Date: 2021
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