PROMOTING CULTURAL TOURISM IN GREECE

Florentina Pãžrjol (), Diana Elena Mocanu () and Lia Lucica Radomir ()
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Florentina Pãžrjol: West University of Timisoara, Romania
Diana Elena Mocanu: West University of Timisoara, Romania
Lia Lucica Radomir: UT Trening Center Timisoara, Romania

Business Excellence and Management, 2018, vol. 8, issue 2, 5-30

Abstract: This paper aims to promote Greece by presenting it within the specialized literature that also presents the theoretical elements that make reference to the most important terms that underlay this paper, such as promotion and tourism. Moreover, the main purpose of this paper is to promote cultural tourism in Greece as well as measuring the transparency of this country. The paper is based on a case study that is conducted with the help of a sociological analysis that was possible with the construction of a questionnaire that aims to determine the degree of interest the tourists have towards the cultural tourism of the analyzed country. Following the results obtained from the case study, it appears that most of the respondents perceived the situation of the cultural tourism in Greece as being very important. This means that there are generally people who are interested in the cultural tourism of this country. Also, the development of the cultural tourism in the analyzed country is perceived as being important by the majority of the respondents, which means that a program meant to promote this type of tourism in Greece would be necessary. From the study, the most important means of promoting cultural tourism in this country is the online environment. Therefore, so much more should be invested in this field. When people chose a tourist destination they want that destination to offer them unforgettable experiences (38% of the respondents), cultural event (36% of the respondents, resulting in a fairly important percentage). In conclusion, tourists would be more interested in this type of tourism if it would be better promoted in the online environment and not only.

Keywords: Promotion; Marketing; Tourism and development (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:rom:bemann:v:8:y:2018:i:2:p:5-30

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