ANALYSIS OF ROMANIAN IT INDUSTRY; STRATEGIC DIAGNOSTICS USING MICHAEL PORTER'S MODEL

Catalina Florentina Albu (), Stefan Catalin Popa () and Ana Alexandra Gora ()
Additional contact information
Catalina Florentina Albu: The Bucharest University of Economic Studies, Romania
Stefan Catalin Popa: The Bucharest University of Economic Studies, Romania
Ana Alexandra Gora: The Bucharest University of Economic Studies, Romania

Business Excellence and Management, 2019, vol. 9, issue 3, 59-68

Abstract: The information technology (IT) sector represents a phenomenon of modern society, which has led to a favorable change in the economic course, in most countries of the world. This study aims to establish the attractiveness of the IT industry in Romania, as well as the factors that led to the development of the competitive environment, through a strategic diagnosis using a tool for strategic analysis and diagnosis - the model of the five forces, developed by Michael Porter. The results of the study indicate that all five strengths of Michael Porter's model exert significant influence, but in different proportions, on the competitive environment and the degree of attractiveness of the IT industry. Although Porter's model offers a clear strategic frame of the IT industry, it is quite static, and the manifestation of the five forces does not maintain its validity over time.

Keywords: analysis; competition; IT industry; Michael Porter’s model; strategy (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://beman.ase.ro/no93/5.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rom:bemann:v:9:y:2019:i:3:p:59-68

Access Statistics for this article

Business Excellence and Management is currently edited by Zamfir Andreea

More articles in Business Excellence and Management from Faculty of Management, Academy of Economic Studies, Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Zamfir Andreea ().