Awareness of Electronic Banking System among Management Students in Pakistan

Zeeshan Fareed (), Minhas Akbar (), Farrukh Shahzad, Muhammad Arshad and Allah Rakha
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Zeeshan Fareed: COMSATS Institute of Information Technology, Sahiwal, Pakistan
Farrukh Shahzad: Lahore Leads University, Lahore Pakistan
Muhammad Arshad: COMSATS Institute of Information Technology, Sahiwal, Pakistan
Allah Rakha: M.Phil. Scholar, Superior University Lahore, Pakistan

Economia. Seria Management, 2014, vol. 17, issue 1, 18-29

Abstract: Electronic Banking is an essential sector of banking industry. E-banking services are gaining the attention of conventional bank’s customers rapidly. It has brought the revolutionary changes in the Pakistan banking industry in terms of customer and business perspectives. Electronic banking has got popularity in the developed as well as developing countries because it saves people time, reduces costs and people have access to all banking services on the click of a button. More often, the new innovated system allows the customers to touch their accounts at home using a mobile device or electronic terminals. This research paper focuses on growth and awareness of electronic banking among Management Students of the Okara, Pakistan. Questionnaire on 5 point Likert scale was developed to find the views of 200 respondents. Frequency distribution and correlation analysis were employed on data. The results revealed that 74% of the students are well aware about ATM and 82% of management students of our sample populations believe that e-banking is very convenient system of banking. 74% of the Management students feel secure when they have money in credit and debit card while 82% of the students prefer e-banking over traditional banking.

Keywords: E-Banking; ATM; Plastic Money; Debit Card; Credit Card; Virtual Banking; Virtual Cash. (search for similar items in EconPapers)
JEL-codes: M15 (search for similar items in EconPapers)
Date: 2014
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