 Brand Components in Electoral Debates: Presidential Elections Romania 2009Ovidiu-Aurel Ghiu?ã ()
Economia. Seria Management, 2015, vol. 18, issue 1, 27-48 Abstract: The present paper illustrates the use of the brand and its components in the most important campaign debate of the presidential elections in Romania in 2009.The research method we have selected is the case study. The research technique consisted of the content analysis of the two speeches. The conducted analysis has included all the three types of the content analysis: conceptual, relational and qualitative analysis. The content analysis has been conducted by using the Nvivo software. The identification of the candidate’s brand in a single debate particularly entails its presence throughout the electoral campaign. We can outline the main component of the brand notion the two candidates have resorted to in this debate: Bãsescu resorted to positioning, while Antonescu opted for differentiation and positioning. Keywords: political brand; presidential elections; electoral debates; political brand components; branding management. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:rom:econmn:v:18:y:2015:i:1:p:27-48 Access Statistics for this article Economia. Seria Management is currently edited by Ciocoiu Nadia Carmen More articles in Economia. Seria Management from Faculty of Management, Academy of Economic Studies, Bucharest, Romania Contact information at EDIRC. |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.