ANALYSIS OF E-COMMERCE ADOPTION IN ROMANIA

Sofia Elena Colesca (), Cristina Alpopi () and Cristina Manole ()
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Sofia Elena Colesca: The Bucharest Academy of Economic Studies, Romania
Cristina Alpopi: The Bucharest Academy of Economic Studies, Romania
Cristina Manole: The Bucharest Academy of Economic Studies, Romania

Proceedings of the International Conference Investments and Economic Recovery, 2011, vol. 10, issue 1, 223-231

Abstract: The goal of the present paper was to analyse the attitude of Romanians towards e-commerce. A questionnaire composed by 25 questions was designed to gather the necessary information about: how much the Romanians are willing to spend in on-line stores, which are the most popular products purchased, how much are satisfied with the e-commerce services, their confidence in e-commerce transactions

Keywords: adoption; confidence; e-commerce; on-line shopping. (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:rom:efinvm:v:10:y:2011:i:1:p:223-231

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