IS IT POSSIBLE TO USE THE ASIAN MODEL OF REPUTATION IN ROMANIAN COMPANIES?

Mariana Balica

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2016, vol. 10, issue 1, 18-27

Abstract: The permanent evolution of the economy requires organizations to adapt. Organizations have to build their own identity and reputation to differentiate themselves from the competition. Top managers from all organizations, regardless of the performed activity, are primarily responsible for the importance of creating and maintaining the reputation on the market. The present paper aims to highlight the importance of the identity of corporations, of reputation, as well as their influence factors over corporations. Companies in Romania are on a recovery period and they are required to make use of the experience of multinational companies in order to gain a good reputation. This paper presents a case study regarding the way of building reputation in two multinational companies with a good reputation from Asia, namely Samsung and LG Electronics, which could be a role model for companies in Romania. It is important for managers from Romanian companies to implement strategies, methods and management techniques that are already applied in multinational companies, which would assist them in achieving performance and in building their reputation.

Keywords: identity of corporations; reputation; personality. (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:10:y:2016:i:1:p:18-27

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