THE ANALYSIS OF ECONOMIC PERFORMANCE OF COMMERCIAL SOCIETIES FROM SOUTH-EASTERN EUROPE USING SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT

Gabriel Croitoru, Ofelia Robescu, Ion Stegaroiu and Ciprian Istrate

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2016, vol. 10, issue 1, 89-96

Abstract: The emergence and development of Internet has changed the business model. Now, the notion of quantity and quality, that represented the only references for the increase and development of a business, were replaced with the visibility of commercial society and of its products on the market. The Internet will help any commercial society to successfully promote its products and services, it will help to communicate and interact faster with clients through online marketing.This paper aims to demonstrate the existence of a strong link between SCRM and the increase of profits of a commercial society, by studying SCRM within commercial societies from the South East of Europe.

Keywords: CRM; SCRM; Internet; commercial society; profit (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:10:y:2016:i:1:p:89-96

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