COMPANY STRATEGY FOCUSED ON THE RELEVANT STAKEHOLDERS: NECESSITY, CHARACTERISTICS AND ADVANTAGES

Ovidiu Nicolescu and Ciprian Nicolescu

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2023, vol. 17, issue 1, 514-521

Abstract: In the paper we present a new type of strategy - company strategy focused on the relevant stakeholders. It is based on the new managerial paradigm “manager - relevant stakeholder†which started to replace classical paradigm “manager - subordinate†. The paper is structured in four parts: the necessity to use this strategy, demonstrated by five arguments; definition and the 16 main characteristics of the company relevant stakeholder’s strategy; specific methodological elements involved by the design and the implementation of the strategy; multiple advantages which make necessary and performant the relevant stakeholders’ strategy in the context of VUCA context and the transition to the knowledge and digitalized based economy.

Keywords: strategy; stakeholder; relevant stakeholder; company strategy; performance. (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:17:y:2023:i:1:p:514-521

DOI: 10.24818/IMC/2023/03.10

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