THE ORGANIZATIONAL IDENTITY IN THE DIGITAL AGE: A BIBLIOMETRIC ANALYSIS

Daniela Mihaela Neamtu and Claudiu-Constantin Anghel

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2024, vol. 18, issue 1, 400-415

Abstract: This paper explores the evolution and adaptation of organizational identity within the technological landscape from 2014 to 2024, utilizing bibliometric analysis through VOSviewer to provide insights into key developments and trends. The study examines the fundamental elements of organizational identity and its critical role in ensuring long-term organizational success in the digital era. Focusing on the impact of digital transformation, the paper analyzes how digitalization shapes the establishment and communication of organizational identity. Additionally, it identifies the major challenges and opportunities organizations face in an ever-evolving digital environment, highlighting the interconnectedness between corporate culture and organizational identity. The primary contributions of this study lie in demonstrating the relationship between digital transformation and the adaptation of organizational identity, offering a valuable framework for future research and organizational strategies to navigate the challenges of the digital age.

Keywords: digital age; new technologies; online marketing; organizational management; virtual branding. (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://conference.management.ase.ro/archives/2024/PDF/4_5.pdf

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:18:y:2024:i:1:p:400-415

DOI: 10.24818/IMC/2024/04.05

Access Statistics for this article

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE is currently edited by Ciocoiu Nadia Carmen

More articles in Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE from Faculty of Management, Academy of Economic Studies, Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Ciocoiu Nadia Carmen ().