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ETHICAL ASPECTS OF DECISION-MAKING IN AGRI-FOOD ENTERPRISES

Patricia RAÞIU and Maria Mortan

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2013, vol. 7, issue 1, 206-215

Abstract: Ethical decisions making in the agri-food sector is a topic of multiple dimensions. In the present paper we have choose to focus on aspects regarding ethical and unethical activities of agri-food enterprises in relation with its stakeholders. Based on literature review we highlight the role of ethics in decision making and then the objective was to link the body of literature on business ethics to the food sector, and especially to the agri-food enterprises. Taking into account that the food supply chain connects important and diverse actors the aim of the present paper is to provide an overview on the impact of ethical and unethical decisions making by agri-food companies on selected stakeholders. Findings of the paper show that among the Romanian agri-food enterprises, few are concerned to integrate ethical decision in their activities and act responsible. Also along the entire food supply chain individual consumers and producers are the most exposed and affected by unfair practices. The article concludes that for the agri-food sector, which is dependent on natural, human and physical resources, responsible innovation and ethical behaviour should be increasingly seen by firms, as a corporate and strategic necessity to ensure long-term sustainability.

Date: 2013
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