PRICE MANAGEMENT PARADOXES IN THE ROMANIAN ECONOMIC CRISIS

Vasile Deac and Mihai VRÎNCUÞ

Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, 2013, vol. 7, issue 1, 48-55

Abstract: The effects of the global economic-financial crisis are felt in Romania mostly at price level. Prices rose paradoxically and affected the whole country. In this perspective, a new approach of the price strategy consisting in a better insight, understanding, control and review of the original and newly emerged elements that underlined or will be taken into consideration in the pricing decision can substantially contribute to solving this problem. After the 1990, we have seen only atypical aspects regarding the pricing process. That was possible only due to the Romanian market characteristics specific to that period. However, a price growth, in a crisis context, has been and can be a suicidal act for any company.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:rom:mancon:v:7:y:2013:i:1:p:48-55

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