The Impact of Digital Marketing Tools on the E-Reputation of Startups in Algeria

Ghozlan Telilani () and Djamel Bouteldja ()
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Ghozlan Telilani: University of 20 August 1955 Skikda, Laboratory of ECOFIMA, Algeria
Djamel Bouteldja: University of 20 August 1955 Skikda, Laboratory of SFKE, Algeria

Management and Economics Review, 2025, vol. 10, issue 1, 165-179

Abstract: With the rapid digital transformation worldwide, it has become imperative for countries to adjust their economic strategies accordingly. In response, Algeria has incorporated startups into its future economic vision. This study utilises Structural Equation Modeling (SEM) through Smart PLS 4 software to measure the impact of digital marketing tools on the e-reputation of startups in Algeria. Four key tools were analysed: websites, social media platforms, mobile applications, and email. The impact of each tool was assessed individually and compared. The findings indicate that digital marketing tools have a positive effect on the e-reputation of Algerian startups, facilitating their expansion and contributing to the country's economic development and prosperity.

Keywords: Digital Marketing; E-reputation; startups; Algeria. (search for similar items in EconPapers)
JEL-codes: M13 M31 M39 O55 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:rom:merase:v:10:y:2025:i:1:p:165-179

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