Transformation and Competition in Romanian Television: Market Dynamics and Regulatory Influence

Cristian Brancu (), Oana Turcu () and Cristian Busu ()
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Cristian Brancu: Bucharest University of Economic Studies, Romania
Oana Turcu: Bucharest University of Economic Studies, Romania
Cristian Busu: Bucharest University of Economic Studies, Romania

Management and Economics Review, 2025, vol. 10, issue 1, 180-188

Abstract: This paper analyses the competition in Romania's television media industry. With the rise of digitalisation and new technology, the media world has changed a lot, increasing competition among TV broadcasters. The study focuses on the main players, how the market works, the rules that guide it, and the challenges faced by the Romanian TV industry. By reviewing past studies and using real-world data, the research offers insights into the competitive environment of Romanian TV and its future growth. It uses interviews with industry experts and analysis of existing data to show how different TV networks are fighting for both audience share and advertising revenue. Key local channels like Pro TV, Antena 1, and TVR are in a race for market leadership, while international channels add another layer of competition. The National Audiovisual Council (CNA) plays a big role in shaping how the market operates through regulations. The paper looks at how licensing, content rules, and new digital standards influence the competition. It also explores how TV networks are changing their content strategies, looking for exclusive shows and adjusting to what viewers want, especially with the rise of streaming services. As technology changes the way people watch and interact with content, Romania's TV industry faces both challenges and new opportunities.

Keywords: audience fragmentation; competition; digitalisation; market concentration; market dynamics; regulatory framework; television media industry. (search for similar items in EconPapers)
JEL-codes: D43 L40 L82 (search for similar items in EconPapers)
Date: 2025
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