The Impact of Electronic Advertising on Consumer Purchasing Behaviour in Algeria

Assia Brahimi and Djamila Kadri ()
Additional contact information
Assia Brahimi: Higher School of Management Tlemcen, LEREMA laboratory, Algeria
Djamila Kadri: University Abou Bakr Belkaid, Tlemcen, MECAS laboratory, Algeria

Management and Economics Review, 2025, vol. 10, issue 1, 189-204

Abstract: Through this study, we seek to identify the impact of electronic advertising on the purchasing behaviour of the Algerian consumer, and to reach the goal of the study, we designed a questionnaire and distributed it to a sample of 128 people via the Internet, and to process and analyse the data, we used the statistical processing programme SPSS v22. The results of the study confirmed the existence of a positive relationship between electronic advertising in its four dimensions (characteristics of electronic advertising, credibility of electronic advertising, incentives for electronic advertising, content of the advertising message) and the purchasing behaviour of the Algerian consumer.

Keywords: Internet; advertising; electronic advertising; purchasing behaviour; Algerian consumer. (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2025
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://mer.ase.ro/files/2025-1/10-1-14.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rom:merase:v:10:y:2025:i:1:p:189-204

Access Statistics for this article

Management and Economics Review is currently edited by Ciocoiu Nadia Carmen

More articles in Management and Economics Review from Faculty of Management, Academy of Economic Studies, Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Ciocoiu Nadia Carmen ().