THE ROLE OF ADOPTING GREEN STRATEGIES IN THE DEVELOPMENT OF ECO-FRIENDLY PRODUCTS

Mohammed Edan AL Khazraje ()
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Mohammed Edan AL Khazraje: Middle Technical University, Institute of Administration Rusafa, Baghdad, Iraq

Management Research and Practice, 2024, vol. 16, issue 3, 71-83

Abstract: This research examines the impact of adopting green strategies on developing Eco-friendly products, focusing on how to improve environmental performance and enhance innovation and quality in the industrial sector. In light of the increasing environmental challenges, green strategies represent the cornerstone for achieving sustainable development and balancing environmental and economic goals. The study aimed to identify the nature of the correlation and influence between green strategy and developing Eco-friendly products. The research problem arises in answering the question: Is there a role for adopting a green strategy in developing Eco-friendly products? The General Company for Textile and Leather Industries, one of the formations of the Ministry of Industry and Minerals, was selected to implement the research. The questionnaire form was adopted as a tool for collecting data and the descriptive analytical approach was used to analyze the answers of the sample members—the research sample comprised managers, officials and decision-makers in the company and its various factories. The probability sampling method was used randomly and data was collected from (117) managers. The data was analyzed using the SPSS v.26 statistical analysis program. Some appropriate statistical tools were used to analyze the data in order to reach the results. The research results showed that there is a relationship of influence and correlation between the green strategy and the development of environmentally friendly products. The results also showed that the shift towards green strategies leads to achieving noticeable environmental and economic benefits, despite the high initial costs and challenges associated with supply chain management and compliance with environmental regulations. However, the company will have new opportunities in the market, improve its commercial reputation, enhance its social responsibility, and gain the attention of customers.

Keywords: Green strategy; Eco-friendly products; green products.; environmentally friendly products. (search for similar items in EconPapers)
Date: 2024
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