INNOVATION PROCESS FOR HALAL PRODUCT DEVELOPMENT: AN EMPIRICAL ANALYSIS OF ITALIAN FIRMS

Giacomo Di Foggia, Stefano Ferrari (), Valentina Lazzarotti () and Emanuele Pizzurno ()
Additional contact information
Stefano Ferrari: Università Carlo Cattaneo – LIUC, Facoltà di Ingegneria, Corso Matteotti 22, 21053, Castellanza, Varese, Italy
Valentina Lazzarotti: Università Carlo Cattaneo – LIUC, Facoltà di Ingegneria, Corso Matteotti 22, 21053, Castellanza, Varese, Italy
Emanuele Pizzurno: Università Carlo Cattaneo – LIUC, Facoltà di Ingegneria, Corso Matteotti 22, 21053, Castellanza, Varese, Italy

Management Research and Practice, 2011, vol. 3, issue 1, 27-47

Abstract: The Halal global market is promising a rapid and sustained growth (Berry 2008; Sungkar et al., 2008). In fact, only for Halal food industry, the amount of international trade has exceeded 2.1 trillion USD in 2006 (Berry 2008; Riaz and Chaudry 2004). The reasons of the prompt growing are multiple, but mainly due to (1) the rapid spread of the Islamic faithful worldwide, (2) the increasing spending power of the Islamic people. Despite the importance this market has on the global scene, few studies are available, discussing in-depth the phenomenon from the managerial and innovation management perspectives. Inspired by this opportunity, we attempt to explore in depth the innovation process leading companies from Haram to Halal products in the food industry. A multiple case study of four Italian companies has been developed in order to explore their innovation process and to understand how it has been reviewed to fit the Islamic requirements. The specific product and process solutions adopted by the companies have been analyzed as well as the related managerial and organizational implications and innovation changes implemented. In Italy, so far, only few isolated initiatives shed a first light on the Halal theme and the landscape appears very embryonic.

Keywords: Halal; Islam; New Product Development. (search for similar items in EconPapers)
JEL-codes: D22 O31 (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://mrp.ase.ro/no31/f3.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rom:mrpase:v:3:y:2011:i:1:p:27-47

Access Statistics for this article

Management Research and Practice is currently edited by Colesca Sofia

More articles in Management Research and Practice from Research Centre in Public Administration and Public Services, Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Colesca Sofia ().