 AN EVALUATION OF GATED COMMUNITIES AS A PRODUCT: AN EMPIRICAL STUDY IN SULAIMANIYAH, IRAQAhmet Demir and Mustafa Mukhlis Theoretical and Empirical Researches in Urban Management, 2017, vol. 12, issue 3, 63-84 Abstract: This study aims to evaluate gated communities as a product from the customers’ perspective. Garvin’s 8 dimensions of product quality have been proposed as a survey questionnaire. 692 residents have been selected to conduct that survey. First, confirmatory factor analysis was performed to validate the questionnaire. Secondly, structural equation modeling has been proposed to evaluate the impacts of each product quality dimension on perceived quality. Finally, impact of perceived quality on satisfaction, repurchase intention and willingness to pay also have been evaluated. The seven determinants of evaluation for quality have explained 80 percent of the overall variance on perceived quality of houses in gated communities of Kurdistan Region. Moreover, it was seen that the serviceability was the most effective factor in the region which increased the perceived quality of the customers about gated communities. However, perceived quality was an important tool in the region to increase the satisfaction, repurchase intention and willingness to pay also Date: 2017 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:rom:terumm:v:12:y:2017:i:3:p:63-84 Access Statistics for this article Theoretical and Empirical Researches in Urban Management is currently edited by Colesca Sofia More articles in Theoretical and Empirical Researches in Urban Management from Research Centre in Public Administration and Public Services, Bucharest, Romania Contact information at EDIRC. |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.