SPATIAL DISTRIBUTION OF CONSUMER PREFERENCES: CASE STUDY OF SHOPPING MALLS IN BRATISLAVA

FrantiSek Križan (), Kristina BilkovA (), Peter Barlik (), Pavol Kita () and Peter Kita ()
Additional contact information
FrantiSek Križan: Department of Regional Geography, Protection and Planning of the Landscape, Faculty of Natural Sciences, Comenius University,MlynskA dolina, Ilkovièova 6, 842 15 Bratislava
Kristina BilkovA: Institute of Geography, Slovak Academy of Sciences,StefAnikova 49, 814 73 Bratislava, Slovakia
Peter Barlik: Market Locator SK s.r.o., 29. Augusta 36/A, 811 09 Bratislava
Pavol Kita: Department of Marketing, The Faculty of Commerce, University of Economics in Bratislava, DolnozemskA cesta 1, 852 35 Bratislava
Peter Kita: Department of Management, Faculty of Business and Management, Brno University of Technology, Kolejni 2906/4, 612 00 Brno

Theoretical and Empirical Researches in Urban Management, 2018, vol. 13, issue 1, 13-21

Abstract: Process of globalization in post-communistic countries are mostly visible in changes in consumer behavior which lead to shopping centers becoming the preferred retail format. The development of shopping centers in Bratislava is progressively culminating. Although, the quantitative development isn’t connected to quality in offerings. Hence, the consumers react with a varying level of preference in shopping centers. The aim of the paper is to evaluate consumer preferences (n=11,389) in shopping centers in Bratislava from a spatial distribution perspective. The results point at three types of spatial distribution of consumer preferences depending on the shopping center’s location, on the one hand, and the shopping center’s attractiveness on the other hand.

Keywords: Consumer preferences; shopping centers; Bratislava; concentric zones. (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://um.ase.ro/no131/2.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rom:terumm:v:13:y:2018:i:1:p:13-21

Access Statistics for this article

Theoretical and Empirical Researches in Urban Management is currently edited by Colesca Sofia

More articles in Theoretical and Empirical Researches in Urban Management from Research Centre in Public Administration and Public Services, Bucharest, Romania Contact information at EDIRC.
Bibliographic data for series maintained by Colesca Sofia ().