B2C E-Commerce Adoption among Elders in Greece

Irena Atanasova and Vasileios Gerakis
Additional contact information
Irena Atanasova: South-West University "Neofit Rilski", Bulgaria
Vasileios Gerakis: South-West University “Neofit Rilski†, Bulgaria

Review of Applied Socio-Economic Research, 2023, vol. 25, issue 1, 112-124

Abstract: The use of e-commerce has a lot of potential to make the lives of older people better. It could give them power, the ability to manage and control their finances, lower care costs, and make them less reliant on others, so they could live on their own. Using a questionnaire survey, this study looks at whether individual characteristics of older Greek people could affect their adoption of e-commerce. Eight variables that could be linked to adoption: gender, age, marital status, residential status, level of education, experience with information technology, employment status, and income were examined. The results show that age, gender, residential status, education level, employment status, and income all play a big role in how older people shop online. The results of this study help service providers and the government understand how older people's individual characteristics affect online shopping. As a result, this knowledge would help them find and use the right strategies to improve online shopping.

Keywords: E-commerce adoption; older people; Greece; individual characteristics (search for similar items in EconPapers)
JEL-codes: O18 O33 R2 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://reaser.eu/RePec/rse/wpaper/REASER25_08Atanasova_P112-124.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rse:wpaper:v:25:y:2023:i:1:p:112-124

Access Statistics for this article

Review of Applied Socio-Economic Research is currently edited by Ruxandra Vasilescu

More articles in Review of Applied Socio-Economic Research from Pro Global Science Association Contact information at EDIRC.
Bibliographic data for series maintained by Manuela Epure ().