Marketing of innovations as a key area of strategic management of modern enterprise

Victoria Ostrovskaya (), Vladislav Yurev, Olga Stepicheva and Nikolay Denisov
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Victoria Ostrovskaya: North Caucasian State University, Russia
Vladislav Yurev: Tambov State University named after G.R. Derzhavin, Russia
Olga Stepicheva: Tambov State University named after G.R. Derzhavin, Russia
Nikolay Denisov: Tambov State University named after G.R. Derzhavin, Russia

Review of Applied Socio-Economic Research, 2014, vol. 8, issue 2, 124-131

Abstract: The author explores the basic principles of marketing innovation, the point of view of modern scholars on marketing innovation, analyzes the dynamics of innovation in the use of marketing activities of domestic enterprises between 2003-2013, the dynamics of innovation in the use of marketing activities of enterprises in the United States between 2003-2013, the structure and dynamics of the world market of innovative products between 2003-2013. The author defines the nature and importance of marketing innovation for the modern enterprise, analyzes the application of marketing innovation in the strategic management of the modern enterprise, developing a model of application of marketing innovation in the strategic management of a modern enterprise.

Keywords: marketing innovation; strategic management; modern enterprise; product innovation; strategic development (search for similar items in EconPapers)
JEL-codes: H63 M31 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (1)

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