Social Media as a Web-Based Marketing Tool for Romanian SMEs

Rocsana Tonis (Bucea-Manea) ()
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Rocsana Tonis (Bucea-Manea): Politehnica University of Bucharest
Authors registered in the RePEc Author Service: Rocsana Bucea-Manea-Tonis

Review of Applied Socio-Economic Research, 2015, vol. 9, issue 1, 79-89

Abstract: In this research, we intend to analyze how Romanian SMEs can be the beneficiary of Social media (SM) as a Web-Based Marketing Tool. Are there any enterprises that use SM and have a positive impact on Romanian SMEs? Which are the criteria of evaluation for high impact marketing online through SM? Which is the Romanian blogger profile? Which are the trends for SM in 2015 year? What is the impact of using social media in the firm’s efforts to access and connect to customers? How strong is this connection? (Does SMEs get constantly feed-back from clients? Do they win or lose clients through SM? Does the customer satisfaction increase? Are there fewer complaints?)

Keywords: social media; SMEs; web-based marketing tool. (search for similar items in EconPapers)
JEL-codes: M15 O3 (search for similar items in EconPapers)
Date: 2015
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