Consumer perception of private label brands in the Czech Republic

VÄ›ra MulaÄ ová and Petr MulaÄ

Littera Scripta, 2011, vol. 4, issue 2

Abstract: The very tough fight for customers in the retail trade is reflected by the strong growth in the number of products sold under private labels that are currently becoming an important factor in business competitiveness. These are brands that are produced and offered by retailers under their own name or brand. The range of retail brands is very extensive. While in the past, they were offered primarily as a low cost alternative to national and international brands, nowadays, these products have been competing with them at a higher price level as a so-called standard or premium private label. The aim of this paper is to analyze and discuss the relationship of Czech consumers to these private brands. Vnímání privátních znaÄ ek spotÅ™ebiteli v ÄŒeské republice

Keywords: private labels; retail; consumer; economic; standard and premium private labels; knowledge and awareness of private brands; privátní znaÄ ka; maloobchod; spotÅ™ebitel; ekonomické; standardní a premiové privátní znaÄ ky; znalost a vnímání privátních znaÄ ek (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
https://littera-scripta.com/articles/consumer-perc ... ch-republic-ade89cb0 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rsg:littra:2011-027

Access Statistics for this article

More articles in Littera Scripta from VSTE
Bibliographic data for series maintained by Robin Kunju Mol Raj ().