The Roles of Product Quality and Trust in Customer Satisfaction and Purchase Decision – A Study of Wechat Shopping in China

Jianfeng Wang, David DiRusso, Jianbin Gao, Jingyu Li and Yun Zheng

Quarterly Journal of Business Studies, 2016, vol. 2, issue 3, 128-133

Abstract: This study examines a new form of e-commerce transactions, dubbed W-shopping (WeChat-shopping), which occurs through the prolific and still growing WeChat social networking application. This study applies an established model of trust, satisfaction and loyalty to this new form of commerce and is tested on a sample of Chinese students. Implications for both theory and practice are discussed.

Keywords: e-commerce; WeChat; social media marketing; trust; product quality; customer satisfaction; China. (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://rassweb.org/admin/pages/ResearchPapers/Paper%201_1495914488.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:rss:jnljbs:v2i3p1

Access Statistics for this article

More articles in Quarterly Journal of Business Studies from Research Academy of Social Sciences
Bibliographic data for series maintained by Danish Khalil ().