King’s Choice: Case of Wanda Group’s Strategy and Overseas Development

Tian He and Xiaohan Hu

Quarterly Journal of Business Studies, 2016, vol. 2, issue 3, 151-159

Abstract: 2012 for the real estate business is a crucial year. Affected by the downturn in the domestic market as well as factors such as policy control, Chinese real estate companies began to shift its strategic focus. Chinas first-line real estate companies, such as the Country Garden, Vanke, Greenland Group, Wantong, Poly and so on, have set plans for overseas real estate. In 2012, Wanda proposed ten-year strategic development goals. According to the layout, Wanda would implement the cross-border development and become a multinational corporation. This article will analyze the reasons, process and strategies for Wanda’s overseas investment. Asset-light and international brand’s building will be emphasized.

Keywords: Wanda; Real estate; Overseas investment; Asset-light; International brand (search for similar items in EconPapers)
Date: 2016
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